01
Growth economics
CAC, payback, margin, pipeline quality, and the commercial logic behind current investment.
Strategic business assessmentFIXED SCOPE / SENIOR-LED
Find what is limiting your next stage of growth.
A rigorous assessment of your growth economics, demand system, measurement, and operations, translated into a clear 90-day direction.
View example output$1,250 · Delivered in 5 business days
Built for decisions
Not a channel checklist or automated report.
Senior analysis
Strategy and interpretation handled by MASM directly.
Yours to keep
Use the roadmap internally, with MASM, or elsewhere.
The real problem
More activity does not fix a system with an unknown constraint.
Growth teams often have plenty of ideas, reporting, and channel activity. What they lack is a shared view of which problem is actually limiting performance.
Acquisition scales, but profitability deteriorates.
Reporting increases, but confidence in decisions does not.
Teams optimize channels while the customer journey stays fragmented.
Automation adds tools without creating operating leverage.
What we assess
Four systems. One commercial reality.
02
Demand system
How paid acquisition, organic search, positioning, and conversion work together to create demand.
03
Measurement
The integrity of attribution, reporting, forecasting, and the decisions your data can actually support.
04
Operating leverage
Where process, lifecycle automation, AI, and ownership can remove drag from the growth engine.
What you receive
A decision instrument, not another deck.
Every output is designed to help leadership align resources, sequence priorities, and make the next growth decision with confidence.
Executive scorecard
A clear assessment across four connected growth systems, with evidence behind every score.
Constraint analysis
The primary bottleneck limiting profitable growth and the downstream impact it creates.
Priority roadmap
A sequenced 90-day plan focused on the few moves most likely to change business performance.
Decision session
A 60-minute working session to pressure-test the findings, tradeoffs, and recommended direction.
Diagnostic scorecard / example
See the whole system. Prioritize the real constraint.
Scores are supported by evidence and interpreted in context. The goal is not to maximize every category. It is to identify the constraint that makes other improvements less valuable.
Illustrative finding
Measurement integrity is limiting confidence in acquisition economics. Fix attribution before increasing media investment.
Growth system / scorecardExample
EconomicsAt risk
58/100DemandFunctional
71/100MeasurementConstraint
43/100OperationsDeveloping
64/10001constraint
03priorities
90day plan
How it works
From uncertainty to clear direction in one week.
Consultation
A focused call to understand the business, confirm fit, and define the decision the diagnostic must support.
30 minDiagnostic
Complete the intake, share existing data, and let MASM isolate the highest-cost growth constraint.
5 daysReadout
Your leadership team receives the scorecard, roadmap, and a facilitated decision session.
60 minProposal
If MASM is the right execution partner, receive a focused Growth Engine proposal built from the findings.
OptionalFixed-scope engagement
Growth Systems Diagnostic
A senior-led strategic assessment for businesses that need clarity before committing more budget, headcount, or time to growth.
$1,250one-time
Fully credited toward month one when an eligible Growth Engine engagement begins within 30 days.
IncludedBook a Growth Diagnostic
✓Pre-assessment intake and data review
✓Four-system executive scorecard
✓Primary constraint analysis
✓Prioritized 90-day roadmap
✓60-minute leadership readout
✓Complete written deliverable
Limited weekly capacity · Secure scheduling
What comes next
Clarity first. Execution when it makes sense.
Path 01
Take the roadmap
Use the diagnostic to align your team and execute internally. The work is complete and the deliverables are yours.
Path 02
Build the Growth Engine
When MASM is the right execution partner, the diagnostic becomes the operating brief for an ongoing growth systems engagement.
Frequently asked
The practical details.
Who is the Growth Diagnostic for?+
It is designed for founders and growth leaders at established digital businesses that are investing in growth but lack confidence in what to prioritize next. It is most valuable when several channels, tools, or teams are involved.
Is this a marketing audit?+
No. A marketing audit usually catalogs channel activity. The Growth Diagnostic evaluates the commercial system behind growth: economics, demand creation, measurement, operating leverage, and the decisions connecting them.
What will you need access to?+
We begin with your existing reporting, channel summaries, funnel metrics, and operating context. Read-only platform access may be requested when it materially improves the analysis, but it is not required in every engagement.
How quickly is it completed?+
Most diagnostics are completed within five business days of receiving the intake materials. The final readout is scheduled once the analysis is ready.
What happens after the diagnostic?+
You keep the scorecard and roadmap regardless of what happens next. If there is a strong fit, MASM may propose a Growth Engine engagement to implement and operate the highest-priority parts of the system.
Is the fee refundable?+
Because the work begins with senior analysis immediately after intake, the fee is non-refundable. If you begin an eligible Growth Engine engagement within 30 days, the full diagnostic fee is credited toward month one.