Selected work across growth systems, demand creation, conversion paths, measurement, and operating leverage. Each project is presented through the constraint, the system built, and the outcome it supported.
Confidential engagements are anonymized. Reported outcomes reflect the circumstances and attribution available for each project.
Projects where MASM connected multiple disciplines into one commercial or operating system.
Built a new marketplace brand and the platform infrastructure for provider discovery, onboarding, service matching, dashboards, and future mobile expansion.
Created the brand foundation and connected website, social presence, paid acquisition, lead capture, CRM routing, and sales follow-up into one operating system.
Combined a new hotel website, acquisition strategy, Google and Meta advertising, remarketing, and measurement around direct-booking growth.
Turned a manual appointment process into a structured customer booking experience with artist selection, live availability, confirmations, and an internal dashboard.
Focused campaign, communications, creative, and website work supporting specific commercial objectives.
Coordinated the organic content calendar, campaign creative, Meta advertising, audience measurement, and structured retargeting around event attendance.
Repaired Google measurement and aligned promotional strategy, paid acquisition, offer positioning, and landing-page recommendations for a Memorial Day campaign.
Translated a complex construction supply operation into a structured corporate website covering products, operations, credentials, delivery commitments, and departmental contacts.
Collaborated across product, education, design, and development teams to translate learning objectives into interactive games, original illustrations, educational activities, and structured course experiences for families and youth-focused organizations.
Developed a coordinated communications framework connecting market research, positioning, campaign messaging, social creative, Meta-focused distribution, and email.
Created a coordinated monthly marketing system for a US agency serving health, food, and beverage brands—connecting content planning, email and social copywriting, email graphics, branded social assets, and paid-social creative across client campaigns.
Produced recurring campaign copy and visual creative that translated technical product information into accessible consumer messaging for organic and paid channels.
MASM’s role changes by constraint. The operating principle does not: connect the work around the commercial outcome.
